The Importance of Cannabis Packaging

In today's world, it is hard for a business to grow on just having product available. Whether it is cannabis, food, or any other product, packaging is essential for business. Packaging determines how long a product will last, how well it will ship, and ultimately how well it will sell.

Successful cannabis packaging is based on 5 different factors: product longevity, child-resistant packaging, design, market trends, and sustainability. Tuning into these factors is key to a growing and profitable cannabis vape hardware business.

Helping Products Last

Packaging comes in many different styles, shapes, and sizes so it can be hard to pick which way to package products. It's important to keep in mind that oxygen, water, and light are vital to humans, but they are not very efficient at keeping products fresh. Oxygen and moisture are drivers in the degradation of consumable products so it's important to pick proper packaging.

Mylar Bags

One of the most common forms of wholesale packaging for keeping products fresh are mylar bags. Mylar is made of polyester film which is sprayed with aluminum which results in air or moisture being unable to penetrate the bag. Mylar bags are superior to any vacuum sealing since vacuum sealed bags will eventually start to leak overtime. UV rays can also destroy product. Mylar bags block out harsh and damaging light to keep the product safe while on the shelf and during shipping.

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Glass

Glass is another popular way that cannabis flower and other products are stored. While it can be quite fragile, customers are willing to pay more as glass provides a luxurious feel to the product. Consumers find glass to be an aesthetically pleasing way to store cannabis while also being child-resistant, tightly sealed, and environmentally friendly. Glass comes in a wide variety of packaging options such as tincture bottles, syringes, and concentrate containers.

Child-Resistant Packaging

Not every state requires packaging to be child-resistant (CR), but companies find that it is best practice to make all their bulk packaging CR. There are many benefits of making packaging CR even when it's not necessary. While the state you are selling in may not require CR packaging, that can be subject to change in the future. Incorporating CR packaging choices means that companies stay ahead of regulation changes rather than having to rush to modify products.

Designing Your Packaging

"Don't judge a book by its cover" is a common phrase, but marketing firms and departments have proven that the cover is often what counts most. Wholesale packaging design is what makes the product shine and is a key factor into getting product into the consumers hands in the first place.

The quality of the product is important in terms of consumer longevity, but putting effort into packaging design shows that a company cares about their product. Custom packaging is seemingly limitless now-a-days which is why companies need to know their customers.

Besides having a strong brand design, It's also important to differentiate designs between different product lines. For example, products made for sativa would be marketed differently than products made for indica. A sativa line may have bright colors and a focus on productivity while indica may be promoted with muted, calming colors while promoting relaxation and sleep.

Best Trending Designs of 2025

In the past few years, trends have shown that minimal designs are in. Minimalism is easier for consumers to understand, cheaper to print, and looks sleek. Many consumers want a product that is discreet, and the packaging design should reflect that. Some consumers embrace the cannabis lifestyle, but there are still those who prefer to keep their cannabis products hidden.

Minimal design does not mean boring design. Many of the bestselling cannabis brands have minimalistic packaging that uses color and texture to stand out on the shelf without being loud or overwhelming.

The Rise of Sustainability

Sustainability in packaging is all about the three Rs of recycling. Cannabis consumers are looking for packaging that is reduced, reusable, and recyclable. 79% of consumers are in support of putting environmental standards in place for cannabis products and 77% are also in favor of quality certifications.

Bear Rootz's Contribution

Bear Rootz has always been dedicated to innovation so we are taking steps to reduce our ecological footprint. Rather than waiting for others to do it first, we are working with a few manufacturers to create different sustainable wholesale packaging options that won't break the bank.

So far, we have created an FDA tested, biodegradable CR tube utilizing rice husks. These tubes are currently available for order and have plenty of room for customization.

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